So don’t assume you have to be stuffy just because you’re dealing with a serious subject. On the other hand, one company has succeeded with a talking gecko. If you’re selling insurance, you might want to sound authoritative and trustworthy. Pay attention to your word choice, tone, and dialogue. A public service video aimed at 16 to 24 year olds requires a different script than an internal safety video for mid-level professionals. If your video promotes a foodie-centric dating app, describe the user experience like the main course of a feast. If your video is for corporate lawyers, use legal terms and jargon. As your picture of your audience comes into focus, shape your dialogue and voiceover to sound like someone they would listen to. Define your ideal viewer with descriptive factors like age, income, location, job, habits, hobbies, and more. How do you know what words to use? Well, every video is targeted at a certain audience, so make this video for your audience. Your work choices are as important as your imagery. Once you do, you’re halfway to a great video that gets results. Maybe you’ll find a few that are the right way to get your message across in a clear, compelling concise way. Get every single image out of your head and onto the page so you can see them all side by side. This script template is a first draft tool to get you started. Choose images that come pre-loaded with meaning. A 15-second video doesn’t have a lot of time to get the point across, so rely on imagery that will be easily accessible to your audience. Symbolic imagery-like a light bulb representan idea or realization- has stood the test of time for a reason. Choose Powerful Imageryĭon’t try to reinvent the wheel. It’s better to have first draft you can edit, than a blank template waiting for the “perfect script.” Silence your internal editor and just type. You can always cut out what doesn’t work, but if you limit your first draft, you might lose a great idea in process. However, your first draft won’t be a nice, tight, one-page script. A one page script roughly translates into a 60-second (or less) animated video, and that’s about the length your explainer video should aim for. This script template is short for a reason. Make up silly adverbs like “shimmeringly” to describe the action taking place in the video-you can look up better words later. So go ahead and scribble down whatever is in your head.īe as descriptive as you can.
It’s a part of the process where your ideas and your imagination can run free. If you let go of perfection, script writing can be a lot of fun. This script template will go through a dozen revisions before you animate or shoot the first frame. There’s no such thing as a perfect script, and if there were, you couldn’t achieve it on your first try. If you try to write a perfect script, you’re going to be disappointed. But for this specific video, you should have a clear thesis statement.
If you need more than one sentence to express your idea, your message isn’t focused enough. Start by asking yourself, “What do I want viewers to learn when they watch this video?” Then answer that question in one sentence. But with a clear message to inform your storyboarding process you can create visuals and a narrative that support your main point. Without a clear message in mind, you might end up with a video that rambles or confuses your audience. Before you shoot the scene or animate any action, you have to know what you want to say. No matter what you’re selling, pitching, or explaining, every video script should have a clear message. But first, take a look at these 5 script writing tips to help you write a video script you can be proud of.
#Explainer video toolkit 3 download free
What images will your viewers see?ĭownload this simple, easy-to-use, free script template and get started. What words and sounds will viewers hear? On the right are the scenes of your video. Whatever style of video you’re creating – 2D character animation, 3D, CGI, RSA-style whiteboard animation, and even augmented reality and VR– your next video can start with these two columns.
#Explainer video toolkit 3 download download
Download our A/V script template to stay organized as you write your video script. Writing one may seem like an overwhelming task. Your script keeps you on brand and focused on your marketing objectives and goals. Your generated character will be ready for the animation or you can use it on any animation that have already been created.(revised Oct 2019, based on original blog post by Shawn Forno)Įvery great video starts with a great script. You can create a character of yourself, your friends, absolutely any unique character or even celebrities. Main Core Feature – Characters Creator / GeneratorĬreate unlimited number of unique characters, any ethnicity.
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